BUILT FOR AUSTRALIAN ESTUARIES

Know what
to throw.

A soft-plastic tackle system that tells new anglers what to use — before the next cast, not after another hour of research.

5 questions · under 60 seconds
10 secwaterside decision
4 zonesone simple system
0 jargonuntil you want it
START HERE10-second water check
Feel the bottom? Keep YELLOW.
Can’t feel it? Move to ORANGE.
Sinking too fast? Move to GREEN.
Getting snagged? Try BLUE.
01LIGHTSinks too fast or keeps snagging
02EVERYDAYStart here when you’re unsure
03DEEP / CURRENTCan’t feel the bottom
04WEEDLESSWeed, rocks, timber or racks
Lid guide + colour-matched compartments + refills

Tell us what you can see.
We’ll handle the fishing jargon.

You never need to know the exact depth, current speed, hook number or jighead weight.

Choose. Adjust.
Refill what worked.

We turn expert judgement into three simple moments, without hiding the real specifications as you learn.

01
☷

Before the water

Answer five questions you can actually understand. Get one clear starting kit, not a wall of tackle.

02
◎

At the water

Start with one colour. The waterproof lid guide tells you when to go lighter, heavier or weedless.

03
↻

After the session

Used yellow most? Refill Yellow 02. The weight and hook size stay visible as your skills grow.

Let the lure tell you.

New anglers don’t need to estimate metres or current speed. Make one cast with the Everyday setup and respond to what happens.

You can feel the bottomStay with Everyday 02
You can’t feel the bottomStep up to Deep / Current 03
It drops hard or keeps snaggingStep down to Light 01
Weed or structure grabs the hookSwitch to Weedless 04

FIRST SYDNEY TEST BATCH

Built for learning.
Improved by fishing.

This is an early product concept for shore-based estuary anglers. The final combinations will be validated with local fishers before sale.